MicroStrategy Integrates AI-Powered Insights to Transform Data-Driven Business Operations

Emmanuel Brochard, Executive Vice President, International at MicroStrategy

MicroStrategy helps Middle Eastern businesses boost their data strategies and gain a competitive edge using AI. Their platform simplifies and accelerates data analysis, making insights more accessible and actionable. This drives innovation, smart decision-making, and sustainable success.

When it comes to deploying AI, organizations have traditionally faced significant challenges, ranging from data management and integrity to user skills and adoption. Notably, 65% of senior executives, board directors, and industry experts in the Gulf Cooperation Council (GCC) say their organizations do not have the necessary technology infrastructure and architecture to enable strong AI outcomes. Furthermore, approximately 70% of organizations in the Middle East, Turkey and Africa (META) have moderate or limited visibility of data lineage, which affects their digital initiatives and delays the achievement of strategic business objectives.

MicroStrategy AI overcomes these barriers, rendering it easier than ever for businesses to infuse intelligent capabilities into their everyday tools and workflows, thereby enhancing employee productivity and operational efficiency through smarter decisions. Given that AI relies heavily on the quality of data it interacts with, MicroStrategy offers an advanced toolset to integrate diverse data sources. The company’s semantic graph maps the data to specific attributes and metrics that provide one version of the truth across the enterprise. This means organizations in the Middle East can keep using their existing tech stack and connect to any data source to quickly build, manage, and effortlessly deploy scalable, AI-based data applications either on-site or on the cloud.

The unique features of MicroStrategy AI dramatically simplify the AI integration and distribution processes for organizations. For data experts, Auto SQL streamlines the database interaction process. It translates natural language into efficient SQL queries and explains the logic behind generated SQL statements in understandable terms, thus making database interaction accessible for all. Auto Dashboard allows non-technical users to create AI-powered dashboards using natural language. Auto Answers leverages generative AI to answer users’ questions and provide insights that reveal the deeper meaning behind analytics.

MicroStrategy Auto Bot, one of the latest MicroStrategy AI innovations, is a customizable AI bot that provides a faster and simpler way to deliver business intelligence to any user in an organization, regardless of their analytic skill level. Auto Bots are straightforward to build and deploy so that businesses can put them practically everywhere. For instance, they can be embedded in a company’s portal, installed on mobiles at points of sale, or accessed directly through popular collaboration tools like Teams.

“Ensuring that frontline employees have access to trusted data in real-time to make accurate, data-driven decisions rapidly has turned out to be a real challenge for businesses,” said, Emmanuel Brochard, Executive Vice President, International at MicroStrategy.